Important Dates, Deadlines, and Holidays for Amazon Sellers: 2022

April 26, 2022
 min read

We’ve outlined an easy calendar to reference throughout the year to point you to important inventory deadlines, holidays, and tax deadlines.

If you’re an Amazon seller, one of the best things you can do for your business is planning ahead. When you have your strategy laid out months in advance, you can be prepared for fluctuations in demand and you can sell more products.

With that in mind, you should keep a calendar of important dates, deadlines, and holidays for 2022. These holidays are when Amazon sellers can really capitalize on the increased holiday demand, but if you don’t have the inventory ready you won’t be able to make the sales.

That’s why we’ve outlined an easy calendar to reference throughout the year to point you to important inventory deadlines, holidays, and tax deadlines. Here’s what you should know about for 2022:

Holidays

Holidays are your chance to really hone in on buyer habits and make more sales from consumer demand. These holidays will provide you with the most opportunities. But keep in mind, there are some smaller holidays to look out for. Make sure to look at a full list of holidays throughout the year to see if your shop would fit for any of them.

New Year’s Day

A calendar for New Year's Eve and a Car with a Christmas tree and presents on top

First up in the calendar will always be New Year’s Day. Although it’s too late to plan for 2022, 2023 will be here before you know it. New Year’s Day and New Year’s Eve are especially good for sellers with health and fitness products. Anything related to common New Year’s resolutions can benefit from this holiday.

January 1 - New Year’s Day 2022

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Super Bowl Sunday

Super Bowl Sunday is the next big eCommerce holiday following New Year’s Day. For sellers with sports apparel or sports goods, this can be a great holiday to prepare for. Also, anything that would be ordered for a Super Bowl Party will find it helpful to prepare for the football-focused Sunday.

February 13 - Super Bowl Sunday 2022

Valentine’s Day

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Valentine’s Day can be a productive holiday for numerous sellers. Anything that makes a good gift would do well leading up to this holiday. Just make sure to target Valentine’s Day-related keywords this month to increase the probability of shoppers finding your store.

February 14 - Valentine’s Day 2022

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St. Patrick’s Day

While St. Patrick's Day itself isn’t necessarily the biggest eCommerce holiday, it does mark the beginning of warmer weather. Sellers in the month of March should make sure to capitalize on products that are good for warm weather.

March 17 - St. Patrick’s Day 2022

Easter

A banner that says "Happy Easter" and an Easter Bunny

Though not everyone celebrates the Easter season, sellers who sell candy and other Easter-basket gifts can certainly benefit from the holiday. Spring should also be in full swing by now, so warm weather items should continue to do well here.

April 17 - Easter Sunday 2022

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Mother’s Day

Mother’s Day comes around in May and can boost sales for any sellers with products that make good gifts. This holiday can generate a ton of sales for you if you lock in your keyword targeting and you have the inventory to meet demand.

May 8 - Mother’s Day 2022

Father’s Day

The next big gift-giving holiday is Father’s Day in June. Again, it’s great to get your keyword targeting strategy in place to make sure you're reaching as many shoppers as possible. 

June 19 - Father’s Day 2022

4th of July

A banner that says "Fourth of July" with the Statue of Liberty, American flags, and Rockets

July brings Independence Day, but the weather should also be plenty hot by now. Those who have products that sell well for the 4th of July and 4th of July parties should be prepared, as should sellers with good hot weather and outdoor items.

July 4 - Independence Day 2022

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Prime Day

Prime Day is supposedly set to happen in July this year, but these dates aren’t currently confirmed. With that being said, Prime Day can be beneficial to nearly all sellers. Make sure to prepare your Prime Day discounts if you want to sell more.

July 2022 - Prime Day

Back-to-School

Back-to-School season can be huge for Amazon sellers. In order to meet the high demand, you should be preparing for this season months in advance. Any school essentials will do well during this time of year. This goes for school supplies for grade school, high school, and college. It’s also a good idea to dial in your keyword strategy for this month to focus on school-related keywords.

Early August 2022 - Back-to-School Season

Halloween

Halloween will be a slight calm before the storm. Sellers with Halloween costumes and decorations will of course need to be prepared. Also, fall items should be doing better around this time of year.

October 31 - Halloween 2022

Black Friday and Cyber Monday

Make sure to be well prepared for what will likely be your best sales week of the year. Have your inventory planned well in advance and decide on your discounts beforehand and this period won’t have to be stressful.

November 25 - Black Friday 2022

November 28 - Cyber Monday 2022

Christmas

Finally we have another huge holiday to round out the year. Just like back-to-school and Black Friday/Cyber Monday, you’ll want to plan for Christmas months in advance. Make sure you have your inventory set and your holiday keyword strategy in place. Enjoy the sales as they flood in!

December 25 - Christmas Day 2022

Amazon Inventory Deadlines

For the biggest eCommerce holidays, Black Friday/Cyber Monday and Christmas, Amazon has deadlines for you to have your inventory in. Make sure you have these deadlines marked on your calendar:

  • November 15 - Black Friday/Cyber Monday Amazon Inventory Deadline 2022
  • December 2 - Christmas Amazon Inventory Deadline 2022

Make sure you plan well ahead to ensure you’re not scrambling when these dates come around.

Tax Deadlines

Finally, we have some important tax deadlines for Amazon sellers. Make sure to stick to these deadlines to stay compliant and avoid issues when it comes time to file your taxes. Here are the dates to know:

  • Turn your tax statements in quarterly if your state requires it
  • February 1 - Deadline to send W-2 forms to employees and the IRS
  • March 1 - Deadline to file 1099s (form 1096)
  • March 15 - Deadline to file partnerships (form 1065) and S-Corps (form 1102-S)
  • April 15 - Deadline to file corporate tax returns (form 1120)

How to Build Your eCommerce Strategy for Your Best Year

When you always plan ahead for your inventory, discounts, and keyword strategies, you can make your year much more manageable. Building your eCommerce strategy to account for the most important holidays will help you drive sales and lead to your best sales yet.

Another way to optimize your eCommerce strategy is with a powerful growth automation platform specifically made for Amazon sellers.

Let Mayan Accelerate Your Amazon Sales

Mayan is a platform built to accelerate your Amazon sales and grow your Amazon business. Our tools for automated ad management help you make the most of your ad dollars and in-depth reporting shows you detailed analytics about all of your products and KPIs. 

Schedule a call to learn more about Mayan and how it can help your business today.

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