Here are the Important Dates, Deadlines, and Holidays for Amazon Sellers in 2024

January 24, 2024

We’ve outlined an easy holiday calendar to reference throughout the year to point you to important inventory and tax deadlines for your Amazon business!

If you’re an Amazon FBA seller, one of the best things you can do for your business is to plan ahead. When you have an inventory and marketing strategy laid out months in advance, you can be prepared for fluctuations in customer demand allowing you to sell more products on Amazon.

With that in mind, you should keep a calendar of important dates, deadlines, and holidays to plan for the year. Holidays and other important dates are the perfect time for Amazon sellers to capitalize on the increased shopping traffic to boost their sales. It’s crucial to have an inventory and marketing plan prepared for any holidays that might align with your products. If you don’t have the inventory prepared to align with your 2024 marketing strategy, you won’t be able to make the sales. So having a plan is vital!

When reviewing the dates below make a note about what holidays might fit well with your product listings. While some holidays like St. Patrick's Day might be a little too niche for all Amazon sellers, others like Black Friday should have everyone’s ears perking up. Think outside of the box, a blender might work great for someone making a New Year’s Resolution to get healthier in 2024 and for someone looking for a unique gift for Mom on Mother’s Day. 

Reference this calendar throughout the year to point you to important inventory deadlines, holidays, and tax deadlines for sellers working with Amazon. Here’s what you should know for 2024.

What's On This Year's Amazon FBA Seller Holiday Calendar

Timing is everything when it comes to a solid marketing strategy! Holidays are your chance as an Amazon seller to hone in on buyer habits and take advantage of the increase in buyer traffic to Amazon. 

Planning ahead starts with a goal of making more sales from consumer demand, which can be done using PPC ads, keyword targeting, and effective inventory management. Holidays provide you with opportunities to align your strategies with the most high-volume time for Amazon sales during the year. You probably are aware of the largest shopping holidays, but keep in mind there are plenty of smaller holidays throughout the year that can also prove lucrative.

New Year's Day

January 1 - New Year’s Day 2024

New Year's Eve and New Year's Day can be significant opportunities for Amazon sellers to boost sales and capitalize on the festive spirit of NYE. As people across the globe celebrate the transition to a new year, you can transition your products to target those looking to celebrate the New Year or create a New Year’s Resolution. This could be a great time for Amazon FBA businesses to sell party decorations, the perfect NYE outfit, or anything in the health and wellness category.

Super Bowl Sunday

February 11 - Super Bowl Sunday 2024

While Super Bowl Sunday might not be the first thing that comes to mind when you think of holidays, it can be a time for sellers to boost their sales. Of course, Super Bowl Sunday is the main event, but many watch parties happen and fan apparel is purchased when the NFL playoffs begin in January. Go beyond your typical jersey or team shirt and think of serveware, decorations, or anything that could elevate a watch party. Big ticket items like televisions or grills could also be a hit for this day!

Valentine’s Day

February 14 - Valentine’s Day 2024

Valentine’s Day can be a productive holiday for many Amazon FBA sellers. Whether it's a gift for your spouse, a work Valentine’s Day party, or Galentine’s Day anything that could serve as a thoughtful gift could do well leading up to this February date. Don’t forget about decorations for the home and also red and pink clothing. Just remember to update your existing product listing with keywords so that customers can easily find your product while they are shopping.

St. Patrick’s Day

March 17 - St. Patrick’s Day 2023

Embrace the luck of the Irish for St. Patrick’s Day. While St. Patrick's Day isn’t the biggest ecommerce holiday of the calendar year, many individuals do celebrate with green clothing, beads, school and office parties, or city parades. 

You should also note that the first day of Spring is March, 19. Many people embrace this time to add spring decorations to their homes, do a spring cleaning, or take steps to get more organized for the year ahead. This also serves as a good time for individuals to do a wardrobe refresh as the weather is getting warmer and people are looking forward to their spring break getaway. 


March 31 - Easter Sunday 2023

Easter tends to mark the arrival of spring and brings with it all the vibrant colors. Tap into Easter-themed items like religious decorations, gift basket items, or hosting essentials. While not everyone celebrates Easter or other religious holidays, many still mark this time period as Spring’s return. So continue to market to those looking to do a spring refresh to their home or closet. 

Mother’s Day

May 12 - Mother’s Day 

Does your Amazon store have the perfect gift for Mother’s Day? Besides traditional gifts like flowers and cards, there are many other product lines to consider for this holiday. Think about personal care items, home goods, and unique jewelry. This day can generate a ton of sales for you if you lock in your keyword targeting and you have the inventory to meet demand.

Father’s Day

June 16 - Father’s Day 

Right around the corner from Mother’s Day is Father’s Day. This is another opportunity to update your keywords to reach those shoppers looking to buy a gift for the guy in their life. Unique, practical gifts are on the rise so think of everything from new tech to outdoor gadgets, and apparel.

With Father’s Day being the only Holiday in June don’t forget that Summer is nearly in full swing! Parents are looking for ways to keep their kids entertained with toys and outdoor activities while school is out, Summer vacations are being had, and Summer fashion is in full swing.

Fourth of July

July 4 - Independence Day 

July brings Independence Day so think about products that can turn a backyard into an outdoor oasis. This can be anything from products like grills and slip-and-slides, to party decorations and supplies. The temps will be at their peak during this time so products that can help shoppers keep cool like fans, water toys, and summer dresses will be top sellers.

Amazon Prime Day

July - Amazon Prime Day

Amazon doesn't release its Prime Day dates until a few weeks before, but based on past Amazon Prime Day dates we can anticipate it will be sometime in July. Prime Day can and should be beneficial to nearly all sellers on the platform, so mark this date down in bold! Make sure to prepare your Prime Day discounts and inventory strategy well in advance if you want to sell more in 2024.


August - Back To School 

Back-to-school season can be huge for Amazon sellers. Any school products for ages 5 - 18 and beyond will do well during this time of year. Shoppers will be looking for school supplies for grade school and high school students like backpacks, notebooks, and other classroom essentials. Don’t forget college-aged students who might be looking to furnish a dorm or new apartment, or teachers who are decorating classrooms. It’s a good idea to dial in your keyword strategy for this month to focus on school-related keywords for your target audience. 


October 31 - Halloween 

Halloween might be the calm before the storm for some sellers, but others should take full advantage of this spooky holiday. Sellers with Halloween costumes and decorations will of course need to be prepared, but so should those with clothing or other Fall finds. Halloween is a time when shoppers love to add elements of the season to their homes and dress to impress in Fall fashion! 

Black Friday and Cyber Monday

November 29 - Black Friday

December 2 - Cyber Monday 

Let the Holiday chaos begin! You’ve probably been thinking about Black Friday and Cyber Monday since January as these are two of the best-performing days of the year for many sellers. To prepare for Black Friday and Cyber Monday, make sure to have your inventory and marketing strategy well thought-out for what will likely be your best sales week of the year. While these holidays also mark a stressful time for many business owners, planning ahead well in advance can be your key to holiday success.

Christmas Day

December 25 - Christmas Day 2023

Finish out the year strong with Christmas. Millions of people come to Amazon this time of the year to purchase gifts for friends, family, co-workers, and everyone in between. Make sure your products make it to their cart and end with a purchase.

Christmas is another holiday you will want to plan months in advance. It’s crucial to have your inventory set and holiday keyword strategy in place. Enjoy all the extra sales as they flood in! As the year wraps up it’s time to catch your breath, toast to your year's success, and start planning for 2025!

Amazon Inventory Deadlines 2024

For the biggest ecommerce holidays of the year, Black Friday/Cyber Monday and Christmas, Amazon has important deadlines for you to have your inventory into Amazon's Fulfillment Centers. Make sure you have these deadlines marked on your calendar:

  • November 1: Black Friday/Cyber Monday Amazon Inventory Deadline 2024. 
  • December 1: Christmas Amazon Inventory Deadline for 2024

‍You don't want to miss these deadlines and risk major stockouts (and all that it comes with). Make sure you plan well ahead of time to ensure you’re not scrambling when these dates come around.

Amazon Tax Deadlines 2024

Finally, we have some important tax deadlines for Amazon sellers. Make sure to stick to these deadlines to stay compliant and avoid any issues when it comes time to file your taxes. Here are the dates to know for Amazon business owners:

  • Turn your tax statements in quarterly if your state requires it
  • January 31, 2024: Deadline to send W-2 forms to employees and the IRS
  • January 31, 2024: Deadline to file 1099s (form 1096)
  • March 15, 2024: Deadline to file partnerships (form 1065) and S-Corps (form 1102-S)
  • April 15, 2024: Deadline to file corporate tax returns (form 1120)

How to Build Your eCommerce Strategy for Your Best Year Yet

When you plan ahead for your inventory, discounts, and keyword strategies, you can make your year much more manageable. Building your ecommerce strategy to account for the most important holidays will help you drive sales for your Amazon store and lead to your best sales yet.

Another way to optimize your ecommerce business strategy is with a powerful growth automation platform specifically made for Amazon sellers.

Let Mayan Accelerate Your Amazon Sales

If you’re interested in seeing what Mayan can do for your Amazon FBA business, sign up today. We’re excited to show you our platform and run an audit to show you the opportunities our platform can provide. Once we’re aligned on your goals, we can get started bringing your business to the next level. Ready to see how Mayan can help?
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