What to Sell on Amazon in 2024: Predictions for Amazon FBA Sellers

Do your 2024 business goals include boosting profits and building your online brand for sustainable growth? If the answer is yes, then adding a few guaranteed top-selling products to your Amazon store should be a part of that winning business strategy.

Over the years, we've also noticed that adding some of the most popular items on Amazon to your store can limit some of the risks during the sales year. Those risks include overspending on marketing, as well as dealing with overstocks at the FBA warehouse you are working with. 

With new and hot items introduced and sold online every day, it can feel overwhelming to know where and how to start when it comes to finding the best items to sell on Amazon. How can you begin to source those perfect products that will sell like hotcakes in your own little section of the ecommerce space? Turns out, the process is actually much simpler than you think. 

How to Find the Best-Selling Products on Amazon 

If you’re looking for some of the best products to sell on Amazon in 2024, it’s essential that you review the most searched-for items and product categories from the previous year. Analyzing trending products from 2023 will help you make predictions for what’s in store for 2024 and learn how your Amazon FBA business can compete for the year ahead. 

There are many things to consider when deciding which new products to sell in your Amazon store, including online buying habits and other important trends. But first, let's get to the top ecommerce product categories from 2023.

Analyzing Amazon's Top Selling Items

It’s safe to say that we're living in a time when online shopping has become the standard across the globe. The ecommerce sector has evolved into a trillion-dollar market, with its key performance indicators consistently experiencing growth.

To remain relevant, it's crucial to stay connected with the evolving product trends and purchasing behaviors of your target audience. As the name states, trends are ever-changing so you should anticipate annual shifts and changes to them. Therefore, it's important to keep this in mind when selecting new products for your FBA business. 

To help you out, we've analyzed best-selling products on Amazon in 2023, and we’re breaking it all down in this post. Let's kick things off with some key insights from our product research.

Trending Products on Amazon: Key Takeaways from 2023

• Everyone wants toys, technology, and the latest digital accessories. Whenever a new Apple product comes out, there's a new best-selling digital accessory on Amazon that comes along with it. An Apple watch band, a stylish iPhone case – all of these consumer items were best sellers on Amazon last year. The platform is also a shopper’s go-to for popular toys and tech gadgets in the U.S.  
• Buyers love seasonal products. To maximize profits this year, Amazon FBA sellers should try to add holiday-specific listings and focus on promotions, especially for these specific holidays. And let’s not forget – a product can be rebranded as seasonal with some keyword optimization. More on that later!
• Shoppers are always looking for practical items for the home. While it was no surprise that many home and home care items were some of the best-selling products on Amazon in 2020 and 2021, buyers shifted a little in 2022 and 2023 to purchase more basic and practical home items. Either way, consumers are curating their homes for optimal comfort and convenience. So think about what kinds of products could work for your brand for you to sell in your Amazon store in 2024.
• Shoppers love gift-giving. While these gift items are a mix of seasonal trends, every quarter in 2023 had gift-related items in the top sellers on Amazon. If you want to get in on the gift-giving game, you don't have to overthink it. Take your existing products and optimize those listings for keywords related to seasonal gift-giving. 
• Don’t overlook sustainability and authenticity. Customers are prioritizing these aspects of a brand more and more.

Most Popular Amazon Items in 2023: What FBA Sellers Should Know

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From best-selling digital products on Amazon to trending product categories for each sales quarter, here's a closer look at the top products and categories sold on Amazon. 

1. Tech, Accessories, and Toys

Similar to 2021 and 2022, Apple products, accessories, and other tech gadgets are among the top searches on Amazon in 2023. IPods, AirPods, headphones, phone cases, iPads, chargers, AirTags, and the PS5 all appear on the top 25 searched for terms in multiple quarters of the year. Besides the tech itself, other items to support them like gaming chairs, and batteries are also popular items shoppers were looking for.

Tech gadgets and accessories are ever-changing and ever-evolving. The top tech companies are continually launching new products, and as the data shows they are in high demand for shoppers. When Apple releases a new product there is always an uptick in gadgets and accessories to compliment that item. 

The big takeaway here is that Amazon FBA sellers should always keep note of any big tech items that are being released and how they can optimize their stores for that boost in sales. 

2. Practical and Household Products
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Thought toilet paper hoarding was over? Think again! In 2023 Q2 “toilet paper” ranked in the top 10 searches on Amazon, and “paper towels” was not far behind. These trends show that shoppers are looking for ways to cut down on costs and make their lives easier. These top product listings had ‘subscribe and save’ purchase options. This option helps shoppers avoid having to transport bulky items from the grocery store, and save money.

Other products that fall into this category that ranked as best selling products on Amazon in 2023 would be air fryers, mini fridges, desks, doorbell cameras, and shower curtains. This product data shows that people are looking to Amazon to help with every aspect of their home, and are looking for the best, practical home products out there. 

If you are looking to expand your Amazon business in 2024, product listings for home goods are not going out of style anytime soon. 

3. Trendy Products

The Stanley Cup made it’s rise to fame through a viral TikTok video where a car caught on fire and the Stanley Cup inside of the car still had ice inside of it. The company responded with buying the original poster of the video a new car. Since then the Stanley Cup 40 oz tumbler has become the hottest drinkware of the year and the must-have item of the year.

Another trending item in 2023 was Crocs. What may have seemed like a silly shoe with it’s release in 2002 has proven to be a footwear stable more than 20 years later. Crocs are more popular than ever, and were one of the top searched for items on Amazon in 2023.

While it might seem hard to compete with these huge brands there are a few valuable lessons that all Amazon Sellers can take away from this information. 

• Shoppers appreciate authenticity and are loyal to brands that they love. Create a brand that is human, and engage with your target audience.
• Quality products will get others talking. Shoppers love their Stanleys and Crocs because they add value to their everyday life. 
• The Stanley Cup and Crocs have hundreds of color and design variations for purchase on the platform. Product variations can make shoppers feel like their product is something that is far from generic and truly unique to them.

4. Seasonal Products

Whether it’s for back to school, Valentine’s Day, or Fall, Amazon shoppers are always looking for the latest seasonal products to use. In September 2023, some of the top selling items on Amazon were Halloween related. And in November, ‘Christmas decorations’ and ‘Christmas tree’ were amongst the top most searched items on Amazon U.S.

The top product listing that users visited during 2023 Q4 was for the fairy lights shown above. These lights are not specific to Christmas, yet they are a top listing for users. When it comes to seasonal and items and gift items it is important to focus on adding key words and promotions (coupons, investing in ad spend, etc) to your listings around the holidays you are targeting.Use keywords to your advantage like this listing does as it mentions Christmas, wedding and party to attract a variety of shoppers.  

5. Gift Items

Amazon is the go-to spot when shoppers are looking for gifts. In Q2 of 2023 “Father’s Day Gifts” and “Mother’s Day Gifts” both appeared in the top 10 searches. You can make the assumption that shoppers will probably be searching for gifts on the platform this year too!

While the gift searches are timely of course, FBA sellers should note that finding gift-type items to sell in your store can guarantee some big sales throughout the year. 

Here’s a few things you can do to get in on Amazon’s gift item trends:‍

• Optimize your products images a month leading up to the specific holiday you want to market the gift for.
• Add the appropriate keywords in your descriptions and titles for your Amazon product listing. This will help you rank in search for that category.
• Want to expand your marketing strategy? Social media channels are proving to be a more effective way for sellers to drive traffic to their store. 
• Measure your ad spend and inventory levels for these times. 

Accelerate Your Amazon Sales With Mayan Today

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