Advertising Agencies are often incentivized to have their clients spend as much money as possible on advertising - but that approach won’t always make sense for your business. They typically have a siloed view, simply focused on advertisement, that doesn’t take into account other core areas of your business such as inventory or working capital. Furthermore, unlike Advertising Agencies that manage advertising for their customers, Mayanalytics harnesses its proprietary technology to optimize advertising for its customers.
When you connect to Mayan’s growth automation platform, your business is able to implement a data-driven approach to advertising on Amazon. Our platform leverages machine learning technology, where it takes signals from across your entire business to inform your advertising activity. For example, our platform will indicate when you need to pull back or even pause advertising due to low or depleted inventory, thereby ensuring an efficient use of your advertising budget. We combine our technology along with our MIT-led team of data experts to provide the best-in-class solution for your business.
Finally, at Mayan, we don't optimize ads for your business for the sake of simply driving ad-sales. Rather, we focus on truly making advertising as effective for your business as possible. This means we take a look at organic sales versus advertisement sales. This ensures that we focus on generating net-new sales, not cannibalizing existing organic sales. We also take a portfolio-based approach to advertising on Amazon, making budget allocation decisions based both on individual products and brand performance.