Analytics Software for Amazon Sellers
Analytics Software for Amazon Sellers
What is Advertising Optimization?
Your advertising dollars should be working for you, but the Amazon Ads Platform can be overwhelming when you’re already busy growing a thriving Ecommerce business. Designed by an MIT-led data science team, our expertise and automation tools at Mayan optimize advertising on your behalf, from designing optimal PPC campaigns to identifying the best keywords.
How it works
Data-driven Campaign Structure
The structure of your ad campaigns is crucial to the success of your Amazon business. At Mayan, we take a complete approach to configuring your ad campaign structure. By utilizing both automatic and manual campaigns in addition to creating a customized technology-enabled targeting strategy, we are adamant about constructing your ad campaigns effectively and strategically.
Expert-led Algorithmic Targeting
Purely AI-driven advertising can lead to inefficient campaigns, lost valuable advertising dollars, and wasted sales opportunities. We believe in letting the data drive our results, while ensuring that your dedicated account manager is consistently tracking those insights to enable adjustments for better performance.
Bid Optimization
Leveraging Mayan's machine learning technology and data analytics dashboards, our account managers approach bidding in a holistic manner. By including inventory levels, preference of top-line sales vs bottom-line profit, among other variables, our technology generates and automates the perfect bid change, around-the-clock.
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An insightful reporting dashboard for all your Amazon data
Amazon Seller Central can be overwhelming. Our easy-to-use dashboard provides all the important metrics. See your monthly, daily, or even hourly metrics across revenue, advertising, inventory levels, and more.
The best tool for identifying areas of opportunity
The moment you connect, our platform begins to analyze your brand, spotting areas of opportunity across sales, advertising, inventory management, and more.
Analysis from all levels, from SKU to multiple brands
As an entrepreneur, sometimes you need a “big picture” overview of your business, but other times you need to be able to zoom in on the details. Our platform allows you to see your business from many different perspectives.
Timely insights across all marketplaces
Amazon Seller Central won’t provide you with a global view of all your marketplaces outside of their walled garden. Mayan allows you to get a holistic view of your business performance and get side by side comparisons across your active selling markets.
Make data driven decisions to grow your FBA Business
When it comes to driving rapid growth for your business, trusting your gut just isn’t going to cut it. The Mayan platform leverages Machine Learning for enhanced insights, reporting, and recommendations.
Frequently Asked Questions
Is advertising on Amazon worth it?
In a nutshell - yes, it is definitely worth it to advertise your products on Amazon. We would even argue that, with more than 60% of all sales on Amazon preceded by an ad these days, it is not only worth it, it's necessary. More than 197 million people visit Amazon every month, but with more than 12 million products to choose from, your business will lose out to the competition. In today’s landscape, advertising on Amazon is essential to the overall performance of your business. When executed correctly, it improves your overall ranking, increases your revenue, and places your products in front of the customers that want them.
How is Advertising Optimization different from Advertising Management?
Advertising Management is a planned managerial process that is designed to oversee and control the many advertising activities involved in your business. While Advertising Management is important for ensuring that Amazon shoppers find your products, unlike Advertising Optimization, it is less sophisticated and data-driven due to its static and people-based nature. You may end up spending more money on the “management” service itself than the actual advertising for your business.
Advertising Optimization, on the other hand, lets the data speak for itself. It uses historical data to draw insights about how well your ads are performing. It then makes decisions, based on that data, around which ads and which campaigns provide a positive return on ad spend (ROAS). This also informs which ads and campaigns should continue running and which should be paused. As a result, Advertising Optimization allows you to more effectively spend each marginal dollar towards the right products on Amazon. You are able to spend money on campaigns that are getting you customers as well as increasing your sales and bottom line.
What type of advertising does Mayan do within Amazon?
At Mayan, we focus on creating a well rounded advertising strategy, and we believe this includes all three types of advertising methods on Amazon (i.e. Sponsored Products, Sponsored Brands, and Sponsored Display). This also includes video ads, which are part of Sponsored Brand ads.
Furthermore, we take a holistic view at the business, making sure that ads are always working in favor of your business, which at times can include slowing down, or even pausing ads.
How is Mayan different from an Advertising Agency?
Advertising Agencies are often incentivized to have their clients spend as much money as possible on advertising - but that approach won’t always make sense for your business. They typically have a siloed view, simply focused on advertisement, that doesn’t take into account other core areas of your business such as inventory or working capital. Furthermore, unlike Advertising Agencies that manage advertising for their customers, Mayanalytics harnesses its proprietary technology to optimize advertising for its customers.
When you connect to Mayan’s growth automation platform, your business is able to implement a data-driven approach to advertising on Amazon. Our platform leverages machine learning technology, where it takes signals from across your entire business to inform your advertising activity. For example, our platform will indicate when you need to pull back or even pause advertising due to low or depleted inventory, thereby ensuring an efficient use of your advertising budget. We combine our technology along with our MIT-led team of data experts to provide the best-in-class solution for your business.
Finally, at Mayan, we don't optimize ads for your business for the sake of simply driving ad-sales. Rather, we focus on truly making advertising as effective for your business as possible. This means we take a look at organic sales versus advertisement sales. This ensures that we focus on generating net-new sales, not cannibalizing existing organic sales. We also take a portfolio-based approach to advertising on Amazon, making budget allocation decisions based both on individual products and brand performance.
Frequently Asked Questions
How does Mayan’s analytics platform differ from analytics and reports on Amazon Seller Central?
While Amazon Seller Central does offer analytics and reporting, this data can often be difficult to find and interpret. Mayan’s dashboard is user friendly and offers insights that are otherwise unavailable within Amazon Seller Central. For example, Mayan’s analytics and reporting aggregates advertising and other fees by child and parent ASIN, which helps to better compare performance metrics as it relates to the sales data points. Mayan’s analytics and reporting also has the ability, in a SKU-inventory dashboard, to show a time series for gross sales and units sold by child ASIN or parent ASIN. This is another piece of data which requires additional work to pull from Amazon as you usually need to pull this for each month and then aggregate.
How much does Mayan’s Analytics platform cost?
When you sign up for Mayan’s advertising optimization technology and services, Mayan offers its analytics and reporting platform at no additional cost. Your dedicated Account Manager will work with you to make sense of the data and highlight key trends that you should be focused on.
How do I get my sales report on Amazon?
To find your Amazon sales report, log into Seller Central, then find ‘Reports’ on the top menu, and select ‘Business Reports’. There you will have access to a sales dashboard, and you can select the dates you want to see, as well as generate reports by child and parent ASIN.
What is Amazon Brand Analytics?
Brand analytics allows you to see performance of products by keywords for top sellers. You can also see the performance of your ASINs for specific search terms. For example, you can see which products have dropped from the top 3 clicked ASINs. Brand analytics can also show how many customers are repeat customers for which products. As a result, you can better understand your customers more and what kind of customers you are getting, so you can better serve them with advertising.
How do I use Amazon Brand Analytics?
To access Amazon Brand Analytics, log into your Amazon Seller Central account, click ‘Brands’ at the top of the menu, and then click ‘Brand Analytics’. From there, you can access different Consumer Behavior dashboards, modify your reports by different configurations such as reporting range, and you can also download the data.
How do I access my Amazon FBA summary report?
Amazon Seller Central offers many different types of reports that can summarize your Amazon FBA business. To access your Amazon FBA summary reports, log into Amazon Seller Central and click ‘Reports’, then ‘Fulfillment’ will include all types of FBA reports, such as FBA inventory, sales, fee preview, and more.Under the ‘Reports’ there is also ‘Business Reports’ that includes a Sales Dashboard which allows you to filter by fulfillment channel.