Plan for the holiday rush with these 5 tips for Amazon sellers. Prep your best ecommerce strategy for your most successful season of sales this year!
Holiday season 2021 is upon us! This means increases in customer spending and lots more clicks on the Amazon Marketplace as buyers search for the perfect gift items.
This is also an unmistakable period in your fiscal year that can bring lots of opportunity for growth for your company. So, it’s time to shift your Amazon selling strategy to go with the flow of online sales, thereby boosting your sales for the December holidays.
Last year, Amazon estimated it to be the “biggest holiday season ever” for the platform and they were right: Reports state that in a record-breaking season, worldwide sales increased by 50% compared to 2019. This means that small- and medium-sized online businesses like yours on Amazon sold almost 1 billion products over the holiday season in 2020.
But how can you, as an Amazon seller, plan for this holiday rush? Our experts at Mayan share their top Amazon selling strategy tips to help you prep for the busy (that’s an understatement!) holiday season this year.
With a few adjustments to your Amazon store, you can keep the sales vibe going from Black Friday and Cyber Monday into the month of December.
One way you can do this is by offering coupons for Prime customers following the Black Friday weekend rush, helping your products stand out for a fraction of the cost.
Coupons, discounts, lightning deals, analytics and more! Our blog post on Black Friday tips for Amazon sellers highlights some extra holiday selling strategies that you can implement to help boost sales this season.
Keywords are an important aspect of your Amazon business, and the December sales period is no different. Show up this holiday season and adjust your keywords appropriately to be in line with the right search terms that shoppers will be using this month.
Some keyword tips to help boost holiday sales: Add things like “perfect stocking stuffers”, “gifts for Dads”, “gifts for Moms”, “best Christmas gifts”, in the appropriate places in your Amazon store. You can do this via the titles or bullet points in the product descriptions.
See our blog post for more ways to up your keyword strategy and other tips for maximizing your Amazon marketing spend.
If you want to really grow as an Amazon seller, you have to routinely keep up with your reports. Every month or so (at least), take some time to look at your sales history. Looking at past trends will help you better prepare for the future.
For Black Friday and Cyber Monday, everybody is expecting a deal, which is why they’re going on Amazon. But how do you participate without hurting your business? Another seller tip we have for you is to consider increasing some of your product prices in order to compete with offering the minimum of a 20% discount during the Black Friday weekend.
If you did this, don’t forget to decrease your prices after Cyber Monday so you can increase your Amazon sales throughout the month of December.
Get festive and your shoppers will, too! Another selling strategy we have for you is to replace a few of your usual product pictures and videos with ones that are more holiday-themed and relevant to your brand. Media has the power to show and not just tell, so connect with our Amazon holiday shoppers by decorating your store with visuals that tell a story.
Thinking of new Amazon selling strategies to change things up for the new year? Get inspired with our list of Top Trending Products on Amazon for Fall 2021.
Close out this calendar year with extra sales and lots of success! Our selling strategies have proven results, and can help your business experience higher sales, higher click-through rate, and higher conversion rates on those clicks. Check out our most recent case studies and see what's up.