How to Optimize Amazon PPC Campaigns When You Have Low Inventory

November 18, 2022
 min read

It happens even to the most experienced Amazon Sellers - you have low inventory, so how do you optimize your PPC campaigns? This post dives into the techniques.

Amazon FBA businesses need to make sure their Amazon ad campaigns are always running at optimum efficiency. This can be a very time-consuming process, as you need to track your campaigns, look at the analytics, and create strategies for a wide variety of different scenarios. One scenario you need to plan for is how you want to run your campaigns when you have low inventory.

When you have low inventory or when you’re out of stock, it’s essential to make sure your PPC campaigns are optimized for your inventory or paused until you can restock. But how can you stay on top of these campaigns? How can you make sure everything is optimized based on your inventory? There are a variety of strategies you can try, but the best thing you can do is practice effective inventory management and have ad campaign strategies in place when you do have inventory issues. Having a strategy prepared will make sure you’re not caught by surprise by these obstacles and your sales don’t suffer as a result.

One way to help is with software like Mayan that can automate your campaigns for you. Learn more about low inventory campaigns below and contact Mayan today to see if our platform is a fit for your Amazon business!

What Happens to Ads When There is Low or No Product?

When your ad groups and campaigns have low or no product, your ads will be inactive until you restock and make your products available. While this may seem like a simple fix, it can actually be detrimental to your Amazon store. Products in your store that aren’t being bought can cause you to lose ranking and visibility on Amazon. Also, you’re missing out on sales. Unfortunately, regaining that visibility will take time. It can take as long as a few weeks to get these products back on track. You can avoid this situation by making sure your low inventory ad campaigns are optimized. 

If you do run out of stock, you can pause those campaigns. That’s still not an ideal scenario, since you can lose your rank for your keywords. With a proper inventory management strategy, you can ensure that you keep campaign pauses to a minimum. Of course, you’re bound to have low inventory at some point. When this happens, you can adjust your campaigns to still sell the product, but prevent it from selling out before you can get more stock. This is the ideal scenario because you don’t lose out on sales, visibility, and rankings. When you optimize your campaigns and have the right strategy, this is possible. Alternatively, you can also make sure you have related products highlighted on your products that have low inventory, so your customers have another option that can work well for their needs. More on this later.

Does Amazon Automatically Pause Campaigns?

Although Amazon says that campaigns will be paused automatically when you’re out of stock, there have been scenarios where campaigns continued to be eligible for hours after the product was sold out. If this happens to your campaigns, you could be wasting your budget. So, while Amazon will usually pause campaigns when you run out of stock, it’s not necessarily a guarantee. Also, there won’t be any pausing if your inventory is low. This will be up to you. That’s why it’s important to keep track of your inventory and your campaigns in relation to them no matter what. One thing is for sure, Amazon will only optimize your campaigns to a point. It’s up to you to improve and optimize your campaign strategy to make up for any inventory issues you have.

Decrease Bids and Budget

Let’s look at some effective strategies for optimizing your PPC campaigns when your inventory is low. If you don’t take the right steps, you could run out of product faster than you can restock or you could be using ad spend on a product with low inventory that could be used elsewhere. 

When products have low stock, one of the first things you should do is decrease your bids and budgets. This will keep your campaigns up and running but will slow down the demand for your products. This way you can still make your sales without running out of stock. Just make sure you restock as soon as possible. This way you don’t have to run this decreased camping for very long. Also, when you have low sales, your clicks and visibility will decrease, so you want to be quick when it comes to getting things back to normal. Of course, the decreased visibility you get from low inventory isn’t as bad as when you have no stock, so this is still a preferable optimization. You can also increase your bids and focus your campaigns on related products that your customers may like. Let’s talk about optimizing your product detail pages and how that can help with your low inventory obstacles.

Optimize Product Detail Page

The next step you can take to optimize your low inventory PPC strategy is to optimize your product detail page. Your product detail page is essential for getting your customers to buy, but when you’re out of stock or you have low inventory, it can also help nudge them toward other items in your Amazon store. 

Let’s take a look at some of the standard optimizations you should make on all of your product detail pages:

  • Optimize your title: Make sure your title has the right keywords that people will be searching for. These keywords could also include features of the product.
  • Images: Make sure you’re providing top-notch images for your products. The pictures shouldn’t be too busy and they should highlight your product. They should also be high resolution. Usually, the first image will be on a white background, the second image can show the product at a different angle or in use, and other images can show the size of the object along with other angles. Make sure users can zoom in on the images. In your images, it helps if you have elements and text that highlight or describe product features. If you can communicate the benefits of your product through images alone, you can get a lot more conversions.
  • Bullet points: Your bullet points for your product page don’t need to be overly long. They just need to highlight the main features of the product and tell people why it’s the best product for them. Make sure your copy is effective, grammatically correct, and engaging for this section, as it’s usually the first thing people read.
  • Price: Make sure you have your pricing right and that any sales or discounts are applied.
  • Variations: if you have different colors of the product or different versions, make sure your product pages are consistent when they click through to the different options.
  • Reviews: If your product has great reviews, you’ll want to make sure they’re prominently displayed. Lots of good reviews are a good buy signal for potential customers. If you have a great product page combined with great reviews, you’re going to have a much better chance of getting that conversion.
  • Answered Questions: If users ask questions about the products, make sure answers are provided so they have less hesitation about making the purchase.

Keeping your product pages clean and consistent should be a standard part of your process. Shoddy product pages are going to lead to fewer sales, no matter how well you’ve optimized your PPC campaigns. Now that you have your product pages optimized, there is an important step you can take to help with low inventory problems.

When someone goes to your Amazon store or clicks on one of your ads and they arrive at a product that is low on stock or out of stock, make sure you’re giving them other options. By optimizing your keywords and your product pages, you can give yourself the best chance of getting a conversion.

How does this work? Well, let’s say that a customer searches for one of the keywords that you’ve targeted in your PPC campaigns. They come across an ad for one of your items and they want to buy it. Unfortunately, that product is out of stock and they are unable to purchase it. But, you have your product pages optimized and you have related products highlighted on the product detail page. Now, they can see the best alternatives you have to offer instead of seeking a product elsewhere on Amazon. This is the ideal scenario and can only be accomplished if you’ve taken the time to optimize your product detail pages, along with your ad campaigns and your keywords.

This can take a lot of time and work, but the results are well worth it. If you want to get more conversion and boost sales, you have to make sure every aspect of your Amazon FBA business is optimized to its full potential.

Restock as Soon as Possible

Now we have some ideas on what you can do to optimize your PPC campaigns when you’re dealing with low inventory. However, campaign adjustments for low inventory aren’t necessary if you’re able to keep your stock managed to meet demand. If you have low inventory or if you’re out of stock, it’s essential to restock as soon as possible. The longer you wait to restock, the more sales you miss out on. You should also make sure you have the stock to meet the new demand for any alternative products you’re pushing. This way you don’t end up in a similar position with those products.

Keep in mind that you don’t want to load up on products just because you have low stock. You should restock, but you should do it mindfully. If you overstock, you’ll have to deal with the storage fees and problems that come with that. If you want to make sure you keep a good amount of inventory in stock and that you meet demand without running out of products or stocking too much, you need to practice good inventory management. As your business grows and you see how your customers buy your products and you get more data on-demand, you’ll be able to fine-tune your inventory management practices. Let’s talk more about inventory management next.

Practice Effective Inventory Management

If you’re an Amazon seller, you will quickly learn how important inventory management can be. No matter what you do with your ad campaigns and keyword optimizations, they will be less effective if you don’t have inventory management practices in place.

If you don’t have good inventory management, you can run into a variety of issues other than just low stock. You may also deal with dead stock, storage costs, spoilage, and more. Of course, not having the orders to fulfill demand is always a negative, but these other issues can affect your bottom line too.

Although inventory management is automated by Amazon for Amazon FBA sellers to an extent, it isn’t 100% handled for you. Amazon takes care of a lot. They store your products, handle your returns and refunds, and pack, ship, and track your products. This is great, but you can take your inventory management a step further and make sure your strategy is optimized to maximize your profits, keep inventory stock balanced, and avoid wasting ad budget or additional money on storage. With a good inventory management strategy, you can make sure your business is as efficient and profitable as possible. 

In short, inventory management will help you keep the right inventory levels, reduce spoilage, bring down your storage costs, improve your deliveries, maximize your profits, and improve the customer experience. If you need help with inventory management and Amazon ad campaigns, there are software solutions to help you get on track.

Automate Your Ads Management with Mayan

If you’re looking to take the guesswork and extended hours out of Amazon ad management, then Mayan is your solution. Mayan is advanced automation software designed specifically to help Amazon FBA businesses grow and thrive. Our software optimizes your Amazon ad campaigns for you, so you can focus on the important things in your business. You do what you do best, and we’ll take care of the advertising.

Amazon FBA sellers who use Mayan are able to surpass their sales, ROAS, and other long-term goals. With our advanced reporting dashboard, you can get all of the insight you need to make the best decisions for your business. Of course, you’ll also be saving a ton of time since the Amazon ad process will be automated for you. Plus, if you have any additional questions, our awesome customer service team has your back. We combine advanced machine learning with an MIT-led team of data scientists to provide you with the best ad automation software possible.

Get a Free Advertising Audit with Mayan

Mayan optimizes your ad spend from the top down. You’ll never have to waste dollars on campaigns when you’re using our platform. Your low inventory campaigns will automatically be adjusted to best fit the needs of your business. You’ll also get in-depth data on bidding strategies and keywords. Our system can analyze your inventory and provide you with the best strategy forward to optimize your sales without losing visibility when stock is low. In fact, our software can also help ensure your inventory management is optimized with our data analytics. Mayan gives you an overview of your business from every angle, to give you the best information and perspective.

In short, you save money on ads, spend less time on ads, have everything optimized so you sell more, and you get data about every aspect of your Amazon FBA business. Mayan is the ultimate platform for Amazon sellers looking to grow their business.

If you’re interested in seeing what Mayan can do for your Amazon FBA business, sign up today. We’re excited to show you our platform and run an audit to show you the opportunities our platform can provide. Once we’re aligned on your goals, we can get started bringing your business to the next level. Ready to see how Mayan can help?

Start boosting your Amazon business today

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